Crafting the Capstone Proposal

Before you write anything down, discuss your project with an adviser and consider the feasibility of accomplishing your goals in the time you have.  Present the idea to the PCC capstone adviser (Miriam) and/or PCC director who can help you explore connections and opportunities both within and outside UW.

Need a proposal example?  Ask Miriam for one that has elements in common with what you are proposing.

Consider the context.  What has been done before?  What makes your communication and/or communication tool or strategy interesting and important?  Who is your audience and why? Is your proposed project an extension of thesis work, part of a larger project?  Address these questions in the background section of the proposal.

Elements to include:

  • Title
  • Names and positions of collaborators and advisers; it is the responsibility of advisers to guide, read, and approve proposals, content (within their area of expertise) and final report and blog. Advisers are asked to email Miriam at uwpcc@uw.edu with the acceptance of this role.
  • Background/Context (see above)
  • Target Audience. Who will be the audience for your communication?
  • Evaluation Plan. What do you want the audience to learn? To determine effectiveness of your project, you’ll need to identify your communication goals and evaluate whether you’ve met these goals.  There are resources (people) to help you do this well.  Some projects are potentially publishable, but this would require additional planning around evaluation.   Ask Miriam in the PCC office for advice on who to contact for guidance.
  • What is your communication deliverable?  A presentation? Game? Graphic?  Classroom Lesson?
  • Come up with a plan as to how you’ll spend at least 100 hours across multiple quarters on this project.
    • A rough guide to build upon: Identify project, write the proposal and start collecting information or doing research needed to inform the communication (1st quarter); create the communication, share it with your audience, evaluate the effectiveness and share a revised version with a second audience (2nd quarter); write final report, blog post, and share your project at a PCC event.
    • How your time is distributed depends on your project. If the research and information gathering is separate from other degree work, this is included in accounting of time.
  • Sharing the project. Please identify the most likely PCC venue for presenting what you did, given your timeline. Could be the spring symposium, a GSS, the summer institute, or other.

Most proposals are between 2 and 4 pages in length.

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